38% of college admissions officers say what they find online has a positive impact on prospective students (Kaplan).
Here's what to expect in this program
Week 1: Auditing Your Student’s Google Search Results
What do the Google search results for your student’s name reveal about him or her? We’ll show you different ways college recruiters and employers will search for your student online and exactly what they could find.
Week 2: Planning Your Student's Message
Your student will learn how to plan their future college and career goals and develop the message they want colleges and employers to discover about them.
Week 3: Building Your Student’s Online Portfolio
Your students will learn, step-by-step, how to create an online portfolio and how to brand their social media to shine online. We’ll teach them proven methods to showcase their interests, talents, passions, and goals. They will learn how to tell their story and get discovered.
Week 4: Designing Your Own Google Search Results
We’ll show your student how to fill the first page of their Google search results with content they would be proud to show off. We’ll handle the technical SEO (search engine optimization) part while they focus on setting up additional networks and microsites to boost their digital presence.
Week 5: Launching Your Student’s Online Portfolio
Hands-on training to launch your student's new portfolio so it shows up when college admissions and future employers type their name in Google. Students will learn how to build their site's authority using social media, links, and photos.
Week 6: Fine Tuning Your Student’s Digital Footprint
We’ll teach your students how to fine tune their online reputation by continually adding to it as they advance through school.
Graduates of the Student Branding Academy (SBA) have earned scholarships, landed jobs, and stood out from competition when applying to their dream college
Why should your student build a portfolio?
What students and families think of our program
"In addition to using Instagram, Twitter and Facebook as a portfolio, Josh gave students pointers that helped to keep their information private. Everyone left with a clear road map that they can use for the next few months to make sure they shine online."
–Tracy Rampy, Educator, Southeast Kansas Education
“Josh was so helpful and I was able to learn so much about how to create a positive digital footprint. His training makes it easier to organize your talents/projects in a way that colleges aren’t able to see in essays.”
–Emmy R., High School Student
"Our kids were relieved to have someone tell them, 'hey, it's great to use it (social media) and you can brand yourself in a positive way for future college, career and volunteer endeavors.' Rather than 'it's bad, stay away from it, etc...'"
–Mollie McNally, Blue Valley High School, Assistant Principal
Frequently Asked Questions
How does the program work?
Once you enroll, you'll get access to the first of six weekly learning modules. Each learning module guides you through that week’s coursework. Throughout the course, Josh will hold live Zoom office hours to answer any questions you have.
How much does it cost?
This program is normally $499 per student. If you enroll before November 2nd, you can enroll for $299 or 3 easy monthly payments of $99. This is a one-time price for 2020.
What if I want to include two kids in the program?
Upon checkout you will have the option of enrolling another student for a discounted rate.
How much of a time commitment is the SBA?
Each learning module can be watched in about 30 minutes. After the learning module, your student can work on their online brand/homework for about 30 additional minutes per week. That’s about one-hour per week for six-weeks.
Can my student work through the program solo, or do I need to be there with them?
It’s best if you (the parent) join them so you can work together to help them. However, your student is welcome to login and watch the videos on their own if they are self-motivated enough to stay on task.
Will my student interact with anyone other than the SmartSocial.com Team?
Our platform/modules don’t allow your student to communicate with other members in the program. During office hours, we may feature other students/parents to highlight their questions and online brand.
What is your refund policy?
The short answer is yes! We provide refunds. If for some reason you work through the first 3-modules of SBA and it doesn’t feel like a fit, simply reach out to our team and we’ll give you a full refund.
Here’s how it works: By the end of these 21 days, you’ll have received access to the first three modules of SBA. Meaning, you’ll have had the opportunity to audit your student’s google results, plan out their online brand/story and start building their portfolio. If you don’t feel totally confident and motivated by your student’s online plan they created, simply fill out this form, show us you’ve put in the work, and we’ll refund your investment. We don’t want any tire-kickers here. If you don’t commit to putting in the work, we can’t help you shine online, so be prepared to dedicate time to work through the lessons.
Do I have to pay for my student’s website or are there any additional costs in building their digital footprint?
Most of the websites we build are on a free platform. The only additional cost will be if you choose to buy a .com, .net or .org domain name for your student. These are usually $12/year and are renewed if you want to keep your student’s website short to include on a resume/application.
Do you work with schools to implement this?
Yes! Schools can learn more here and set up a call and partner with us to implement this program in their community.
Who will instruct each course?
Josh Ochs will teach each of the learning modules (and live Zoom sessions). Josh is the author of six books that teach the world how to shine online (and keep their kids safe on social media). Josh has taught over 250,000 students how to shine online as he traveled (and now Zooms!) all over the country speaking to middle school and high school students in over 27 states. Learn more about Josh Ochs here.
How will you go about fixing my student’s Google results?
We start by teaching them how to audit their current Google results, then we help your student to build the story they want to be known for, and then we build a SEO (search engine optimization) rich online portfolio to improve their digital footprint.
Will a portfolio/website leak personal information that a predator could use to contact my student(s)?
Great question! Have you googled your kids and found your home address? All of your info is usually already out there and online. Your cell phone, home address, social media posts, & a doppelganger who got arrested!
When you build an online brand for your student, they begin to use their smartphone (and social media) with a purpose instead of a past time. Their portfolio will push down all of the other personally identifiable information. A personal profile guides your kids to show what is safe to put online.
What personal information will you need from my student to build their portfolio?
When building their portfolio, your student should include their name, school, grade and any projects they want to share with their dream college/career. All of this info can be reviewed by you (the parent) before it’s published, so you know what your student might share before it goes live.
What are office hours?
All members can join our LIVE office hours during the week on Zoom and Josh will answer any questions you have. During office hours (30-90 minutes) he will help your student(s) to work through questions they have about their online brand, portfolio, messaging, storytelling, project descriptions, SEO (search engine optimization) and much more.
How much does it cost to bring this program to my school
Every school has different needs. Fill out our form to request a custom quote.
What if I start this program but I don’t have time to finish the modules in 6 weeks?
Take as much time as you need! It’s best to try and complete the program in the first 6 weeks so you can take advantage of the office hours and live training. However, you will have access to the modules for up to one year from your enrollment date.
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