What is YouNow? Social Media Safety Guide

, you're logged in!
April 16, 2015

Become a member or log in to view this course

Superintendents, Directors and Principals: Request a partnership on this page to unlock our resources for your whole community.

What is YouNow?

  1. YouNow is a live broadcasting platform (an app and website at YouNow.com)
  2. On YouNow you can make a live video or watch channels produced by others
  3. You can watch hundreds of live videos on YouNow without signing in (or registering for an account)
  4. To broadcast live videos on YouNow you need to sign in using your Facebook, Twitter or Google+ account
  5. Users can follow people and get notifications when your favorite broadcasters go live. To find broadcasters search them using keywords (dance, sing, girls, boys, etc.)

Login or join the VIP membership today to view all resources about YouNow!

Become a member or log in to view this course

Superintendents, Directors and Principals: Request a partnership on this page to unlock our resources for your whole community.

Quotation marks

This is great info, thanks for giving me some ideas on how to start a dialogue with my teen!

StarStarStarStarStar

Sharon M.

Parent VIP Member

Quotation marks

Josh's presentation about social media was unbelievably fantastic. Our students learned so much about what kids should and shouldn't be doing. The fact that it is such a thoughtful process made it all worthwhile.

StarStarStarStarStar

Director of College Advising

Educator Webinar Attendee

Quotation marks

This webinar is a very helpful eye-opener on the apps that are popular with my students.

StarStarStarStarStar

Irene C.

Educator Webinar Attendee

This app is listed in the SmartSocial.com Green Zone.
This app is not safe for students to use unsupervised, but a Green Zone app can serve a positive purpose to help a student to navigate social media and someday build an online brand. Read more below to find out why this app is in the Green Zone.

This app is listed in the SmartSocial.com Gray Zone.
Gray Zone apps often contain lots of private & disappearing messages, and strangers can use this to chat with students. Parents should participate in these apps with students to keep them safe. This zone can be a great place for family time since many of these apps can be entertaining, and let your students express themselves. Read more below to find out why this app is in the Gray Zone.

This app is listed in the SmartSocial.com Red Zone.
Red Zone apps often have lots of anonymous features, adult content, and easy contact with strangers. Supervision is strongly suggested on each of these apps or move your kids to a safer zone. All apps require parental supervision, these apps more than others. Read more below to find out why this app is in the Red Zone or view our list of 100+ Apps to find a safer app with your student.
Join our weekly newsletter to learn about the 100+ app reviews at SmartSocial.com

This trend is categorized as a Dangerous Social Media Challenge.
Viral challenges encourage students to do dangerous things to garner likes, views, attention, and subscribers. These challenges can be found across several social networks and may encourage students to perform dangerous activities. SmartSocial.com keeps parents updated on these social media challenges before an incident may occur in your community.

Table of Contents

YouNow is a popular broadcasting platform where students can spend hours watching and streaming real-time videos. Watch the YouNow App Social Media Safety Guide for more details and examples of this app.

Parent & educator training video

What is YouNow?

YouNow is a popular broadcasting platform where kids spend hours watching and streaming real-time videos
  1. YouNow is a live broadcasting platform (an app and website at YouNow.com)
  2. On YouNow you can make a live video or watch channels produced by others
  3. You can watch hundreds of live videos on YouNow without signing in (or registering for an account)
  4. To broadcast live videos on YouNow you need to sign in using your Facebook, Twitter or Google+ account
  5. Users can follow people and get notifications when your favorite broadcasters go live. To find broadcasters search them using keywords (dance, sing, girls, boys, etc.)

YouNow marketing says

Express Yourself: Broadcast to a live audience. Explore and engage with talented content creators. Connect with our vibrant real-time community.

  • Browse trending tags and people
  • Chat with your favorite broadcasters
  • Show the broadcaster some love with gifts
  • Broadcast live and gain fans
  • Stay connected with friends and fans

YouNow has an age restriction of 13+

YouNow is intended for ages 13+.  Users who are older than 13 and have guests on camera who are younger than 13 are subject to having their broadcasts terminated. YouNow Rules

Users decide whether broadcasters should continue their live video using voting panel

YouNow users decide whether broadcasters should continue their live videos with thumbs up and down voting

The voting panel is located under the video and viewers have two options:  

  1. Click green thumbs up to keep the broadcaster on for another minute
  2. or red thumbs down, if they want them to stop.

The voting panel shows the number of votes every minute.  If the amount of likes exceeds dislikes, you will be given another minute. If not then the current broadcast will be voted off. YouNow Blog

YouNow has “Levels” that represent your status and experience

YouNow gamifies the points system in their app to make it more engaging for kids

Users earn a higher level by:

  • Broadcasting: getting likes and gifts gets you more fans
  • Actively Viewing: liking, chatting, giving gifts and becoming a fan of other users
  • Sharing: promoting broadcasts on Twitter, Facebook, and inviting friends to join YouNow
  • Integrating Social Networks: connecting your YouTube, Twitter,  Facebook, and Google+ account

You can gain access to new gifts and will receive coins each time your level increases. Such a smart “gamification” technique makes YouNow very engaging for kids. Teens want to move to a higher level on the app, so they can access more gifts and tools. Therefore, kids spend a lot of time on YouNow and use it every day. YouNow ZenDesk

YouNow has a special form of currency called “coins”

YouNow users can earn coins when they use the app

Coins are a form of currency that allows you to up-vote your favorite broadcaster to get them trending, or to buy them special gifts.Earn coins by:

  • Broadcasting
  • Active participation - The more time you spend watching, voting and chatting, the more coins you will earn.
  • Promote YouNow by inviting friends to join the app
  • Log in everyday

YouNow ZenDesk

A premium type of YouNow currency called ”bars”

Kids spend real money to get premium virtual gifts on YouNow

Bars are another form of currency on YouNow. You do not earn bars, but you can purchase them. You use bars to purchase premium gifts for your favorite broadcasters. Kids spend real money to get those virtual gifts.Premium gifts include:

  • Marriage proposal
  • 50x Thumbs-Up
  • Fanmail
  • 50x Thumbs-Up on your own broadcast

YouNow ZenDesk

YouNow rules

YouNow warns its users that their broadcasters should be fully clothed on camera
  1. No violence and/or self harm, no bullying, harassment or hate speech
  2. Absolutely no nudity or sexually explicit behavior (male and female users under the age of 18 must be fully clothed on camera at all times, female broadcasters must have their chest fully covered)
  3. No on-screen substance use (no drugs or smoking, no alcoholic drinking for users under 21 years old)
  4. No posting of private contact information (E-mail addresses, phone numbers and home addresses)

If you violate YouNow rules, you will get suspended or permanently banned. Also YouNow reserves the right to report highly suspicious and/or criminal activity to local authorities. YouNow Rules

What can teachers and parents do to keep students safe on YouNow?

Students need to learn that anyone can record their live videos, take screenshots and bully them with YouNow recordings
  1. If your students use YouNow - have a conversation with them and consider having them delete this app and do not go to the website
  2. Ask them to not share their real names, age, phone number or address on YouNow (or any website or app)
  3. Explain that their videos, pictures, profile images and profile descriptions shouldn’t reveal information that can be used to contact them or locate their home/school address
  4. Explain to your students that anyone can record their live videos, take screenshots and bully them with the recordings
  5. Tell your kids that they can always come to you if they have questions or concerns about their online activity or about other online users
  6. Teach your kids to be Light, Bright & Polite™ in real life, as well as online

Comment bellow if you have any questions or tell us which app we should create in our next safety guide.


, can you give us some feedback about this lesson?

Logged in and still not seeing content? This course may not be part of your membership plan. Click here to join.

Share Your Thoughts With Our Team

Your email address will not be published. Required fields are marked *

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

We Release VIP Content Each Month:

Some content is free, others require a VIP membership

Become a Very Informed Parent (VIP) to get our social media suggestions in your email every Tuesday & Thursday.
Dotted arrow to right
Learn about our
"Very Informed Parent" 
VIP Program
Right arrow
Josh Ochs headshot Round
Schools & Districts: Partner with us to protect your community online

Our remote presentations (and website) teaches over a million students each year how to shine online. We teach students how their accounts can be used to create a portfolio of positive accomplishments that impress colleges and employers.

Partner with SmartSocial.com
Right arrow
SmartSocial podcast logo
Join Our Smart Social Podcast each week on iTunes

With over 240 episodes, Josh Ochs interviews psychologists, therapists, counselors, teachers, and parents while showing you how to navigate social media to someday shine online.

Listen on:

Apple Podcasts
Google Podcasts
Youtube
Spotify

Here are some of the latest resources at SmartSocial.com:

What is YouNow? Social Media Safety Guide

Fill out this form to receive free tips each week

Note: Many of our 400+ resources now require a low-cost membership to help us deliver great research and expert safety guides. Become a member today, login here, or have your district request a partnership to make these resources free for your community.