What is the Live.ly app from Musical.ly?

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March 2, 2018

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What is the Live.ly app?

  • From the creators of Musical.ly, Live.ly is a live video streaming app
  • Users sign up using their Musical.ly, Facebook, or Twitter account
  • Users can broadcast live video or group video chat with their friends
  • Multiple users can live broadcast video together from different locations
  • Unlike Instagram and Snapchat, when a live broadcast is over it cannot be replayed
  • Users also have the ability to comment on videos
  • There is no verification process or age requirement for users to view live videos
  • Since Live.ly is connected to Musica.ly, it’s easy to share content between the apps
  • Users can receive or give emoji “gifts” through the app using real money (prices range $.50-$50)

Why should parents care?

  • Sometimes students will give out their Snapchat username or phone number during a live video without understanding that strangers watching their video now have their personal information
  • The more money a user spends, the more prominent their username will be in a video’s comments which can turn spending into a competition
  • Even though it’s against the app’s terms of service, it’s not uncommon for students younger than 13 to use this app
  • Some students have been reported as using this app to play “truth or dare”. Users will comment a truth or dare and the student will live stream their response
  • Although users have the ability to report mature content, there is no moderation on the app. Students can run into any type of content - good or bad
  • Live streaming videos can have a serious impact on your student’s privacy and security

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This is great info, thanks for giving me some ideas on how to start a dialogue with my teen!

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Josh's presentation about social media was unbelievably fantastic. Our students learned so much about what kids should and shouldn't be doing. The fact that it is such a thoughtful process made it all worthwhile.

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This webinar is a very helpful eye-opener on the apps that are popular with my students.

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This app is listed in the SmartSocial.com Green Zone.
This app is not safe for students to use unsupervised, but a Green Zone app can serve a positive purpose to help a student to navigate social media and someday build an online brand. Read more below to find out why this app is in the Green Zone.

This app is listed in the SmartSocial.com Gray Zone.
Gray Zone apps often contain lots of private & disappearing messages, and strangers can use this to chat with students. Parents should participate in these apps with students to keep them safe. This zone can be a great place for family time since many of these apps can be entertaining, and let your students express themselves. Read more below to find out why this app is in the Gray Zone.

This app is listed in the SmartSocial.com Red Zone.
Red Zone apps often have lots of anonymous features, adult content, and easy contact with strangers. Supervision is strongly suggested on each of these apps or move your kids to a safer zone. All apps require parental supervision, these apps more than others. Read more below to find out why this app is in the Red Zone or view our list of 100+ Apps to find a safer app with your student.
Join our weekly newsletter to learn about the 100+ app reviews at SmartSocial.com

This trend is categorized as a Dangerous Social Media Challenge.
Viral challenges encourage students to do dangerous things to garner likes, views, attention, and subscribers. These challenges can be found across several social networks and may encourage students to perform dangerous activities. SmartSocial.com keeps parents updated on these social media challenges before an incident may occur in your community.

Table of Contents

Note: Live.ly has been discontinued in 2018, but we leave this app guide here to teach parents/educators how it worked, why it was popular with students, and how they can keep their students safe on similar apps.

Live.ly is a live video streaming app from the creators of Musical.ly where users can broadcast live video or group video chat with their friends.

Parent & educator training video

Listen to this episode on our podcast:

What is the Live.ly app?

  • From the creators of Musical.ly, Live.ly is a live video streaming app
  • Users sign up using their Musical.ly, Facebook, or Twitter account
  • Users can broadcast live video or group video chat with their friends
  • Multiple users can live broadcast video together from different locations
  • Unlike Instagram and Snapchat, when a live broadcast is over it cannot be replayed
  • Users also have the ability to comment on videos
  • There is no verification process or age requirement for users to view live videos
  • Since Live.ly is connected to Musica.ly, it’s easy to share content between the apps
  • Users can receive or give emoji “gifts” through the app using real money (prices range $.50-$50)

Why should parents care?

  • Sometimes students will give out their Snapchat username or phone number during a live video without understanding that strangers watching their video now have their personal information
  • The more money a user spends, the more prominent their username will be in a video’s comments which can turn spending into a competition
  • Even though it’s against the app’s terms of service, it’s not uncommon for students younger than 13 to use this app
  • Some students have been reported as using this app to play “truth or dare”. Users will comment a truth or dare and the student will live stream their response
  • Although users have the ability to report mature content, there is no moderation on the app. Students can run into any type of content - good or bad
  • Live streaming videos can have a serious impact on your student’s privacy and security

What Parents are Saying about the Live.ly app

  • Inappropriate for children. I was doing my usual phone check on our kid's phone and kept getting notifications for Live.ly. When I checked on it, two different times a group video chat came on with a man [doing something extremely explicit] in one of the cameras. There were kids no older than 10 watching and when they realized there was a grown up watching they clicked off. This is not an app for children! This is as far as I'm concerned just another way for pedophiles to get to kids.
  • Pedophile hunting ground! Do not let your children on here. A child close to me had been approached by a man asking inappropriate questions. It should not be allowed to happen, it's sick.

Source.

Live.ly App in the News

Children as young as nine are being groomed and bombarded with sexually explicit messages on a popular livestreaming app [Live.ly] that has been branded ‘a magnet for paedophiles’. –The Times
Comments [teens] received [on Live.ly] are extremely explicit. –Channel 4 News
Live.ly has also quickly turned it into a [place] where social media performers angle at cashing in on their elusive celebrity status and fans shell out for the illusion of greater intimacy. –The New York Times
Live.ly’s overnight success can be linked directly to teens downloading the app based on their already honed obsessions with musical.ly. –New York Magazine

What can parents do?

  • If your student has the Live.ly app, have them delete it and discuss the app’s safety issues
  • If your teen is interested in apps like Live.ly, consider creating an Instagram account that can be used as a positive social media resume
  • When you’re ready for your student to be online, work with them to use apps that positively impact their digital footprint. Check out our Parent App Guide page and consider using the apps in our Green Zone (and be on all apps your kids are using)
  • Ensure they understand how to use video apps safely before giving your student access to them
  • Teach students to ask themselves if they would want their video seen by colleges, teachers, or parents before posting or streaming

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