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The Fire Challenge is a dangerous social media trend where kids set flammable substances on their bodies, clothing, or nearby surfaces and film the stunt. The challenge has caused serious burns, including to a 9-year-old boy in New Orleans who suffered burns over 70% of his body. (WWL-TV)

What is the Fire Challenge?

  • The Fire Challenge is an online dare where participants apply flammable liquids to their bodies, clothing, or other surfaces, set them on fire, and record the stunt to share online
  • This dangerous trend is circulating on social media platforms such as TikTok

The Fire challenge includes:

  • "Fire-breathing" stunts involving flammable liquids
  • Setting fire to shapes or patterns on outdoor surfaces
  • Setting clothing on fire to create patterns
  • The Fire Challenge first drew wide attention in 2014, when videos spread on Facebook and YouTube (Source: The Washington Post)

Why should parents care about the Fire Challenge?

  • Firefighters warn that the liquids used can catch fire unexpectedly and spread fast injuring the challenge participant (Source: Firehouse)
  • It can burn more than your child. These stunts can start house fires that put the whole family at risk
  • Kids often underestimate fire and overestimate how well they can control it
  • The videos make it look safer than it is. A burn center study found the worst burns rarely end up online, which can make kids think the risk is small. (Source: National Library of Medicine)
  • Kids may feel peer pressure from friends and the chance to go viral is a big attraction to the fire challenge

What can parents do?

  • Lock up and store anything lableed flammable out of reach or in a locked cabinet. Keep lighters and matches in a secure location
  • Have a direct conversation with kids that no fire stunt is safe, even when a video makes it look controlled
  • Practice fire safety as a family:
    • Test your smoke detectors
    • Practice stop, drop, and roll
    • Walk through your home escape plan
    • Teach kids how and when to call 911
  • Call 911 for serious burns or trouble breathing
  • Stay curious about what your child watches. Our guide to dangerous social media challenges explains other trends to know

Conversation starters to use with your kids

  • "Have you or your friends seen any fire challenges or fire stunts online?"
  • "Why do you think people post videos like that?"
  • "What do you think the video doesn't show after the camera turns off?"
  • "If a friend dared you to try something like this, what could you say?"
  • "You can always blame me. Just say, 'My parents would never let me.'"
  • "If you ever see something online that worries you, you won't be in trouble for telling me."
  • "What would you do if a friend got hurt and you were scared to call for help?"
  • "Which challenges seem fun and safe to you, and which ones cross the line?"

In the News

New Orleans officials are warning families about a dangerous social media trend known as the "fire challenge" after they say a 9-year-old boy suffered burns over 70% of his body. - 4WWL, New Orleans

Conclusion

The Fire Challenge can look quick and controlled in a social media video, but fire can spread in seconds and cause life-changing injuries. Parents can help by talking openly with kids about the risks, keeping flammable materials and fire-starting tools secure, and making sure children know they can come to an adult if they see a dangerous challenge online. Staying aware of the trends kids are seeing and having these conversations before a challenge reaches your child’s feed can make it easier for them to recognize the danger and walk away.

Additional Resources for Parents

TikTok Benadryl Challenge: What Parents Need to Know

The NeeDoh Hack: A Dangerous Viral Challenge

Social Media's Impact on Teens

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