1. Parents need an overview of new apps.
During our parent presentation at one of the high schools, we walked the parents through the seven hottest apps (and how each of them is used by their tweens/teens). These apps included: Facebook, Twitter, Instagram, Vine, Snapchat, Ask.fm, Kik & WhatsApp.
2. Tweens & Teens are leaving Facebook because their parents are commenting on their kid’s posts.
We shared with parents how to be a great friend on social media. Josh explained to them that it’s okay to “friend” their kids on a network, but to refrain from commenting or liking their posts. Instead, just observe the post and use it as something to talk about (indirectly) around the dinner table.
3. 95% of Teens we talked to don’t know Snapchat videos can be downloaded and forwarded.
During the presentation Josh Ochs shared with the 2,700 Tweens and Teens that videos on Snapchat are not private. They can be downloaded and shared on any network. This shocks kids because they believe Snapchat is a network that safely delivers their media to their friends without any third party intrusion. We showed them how quickly someone can download, share and have their video ruin their reputation.
4. 90% of Teens and Tweens have not checked their Google results in the last month.
We showed students how to Google themselves logged in and logged out of Google. This gave them very different results and let them see what colleges and employers see on the web.
5. Most Tweens and Teens don’t know their online activities can have very real consequences when colleges and enemies discover their posts.
Josh Ochs gave some very tactical examples from celebrities that posted a couple photos and were then robbed. He showed the students that their online posts can have very dangerous consequences in the real world.
6. Principals are trusting their students by reminding them that each post they send should represent their community and their school.
Many students think their posts have little or no effect on their future. Some of the better principals are letting students know that every time they post something negative (while wearing a school uniform) they are hurting the school’s brand image. This hurts the whole community and can cause harm to the school’s reputation.
7. Kids seem to resonate most with celebrity references to Miley Cyrus. Teachers can quickly use this as an example to show them what *not* to do when posting on social media.
While giving eight speeches in under three days Josh Ochs was able to test a lot of content. Kids giggled and were most interested when they heard real examples from celebrities that made mistakes online. In addition to showing bad examples, Josh showed positive posts the students could emulate to impress colleges and employers.