Due to Tumblr’s popularity, we’ve updated this Tumblr parent app guide to continue to help parents keep students safe
Founded in 2007 (and sold to Yahoo! in 2013), Tumblr is one of the world’s most popular blogging platforms (Wiki). It hosts over 200 millions blogs and has 420 millions users, 42% of which are from the US. Moreover, 61% of teens at the age 13-19 years old consider Tumblr their favorite social network (according to Tumblr. and Digital Marketing Ramblings).
- The dashboard shows all of the posts of the blogs a user follows
- Users can post from their dashboard
- A post can be commented on, liked, or reblogged
- Once a user signs up to Tumblr, they are presented with suggested blogs to follow
- Users can search for keywords in Tumblr to find blogs
- Tumblr is both a site and mobile app
Why is Tumblr so popular?
- Tumblr can be used as a search engine for teens to easily find artistic media based on their interests (and the latest in memes and pop culture)
- Teens like to share their views online and Tumblr gives them a creative outlet to do so
Teen Tumblr statistics
- Tumblr is 1 of the top 10 most popular social media platforms
- Tumblr’s audience is among the youngest with 45% being under 35 years old
- Tumblr is more popular with 13-25 year olds than Facebook
Why should parents care?
- There are very few privacy settings. Posts are public by default and there is no way to change your posts to private on the mobile app
- Tumblr used to be full of pornographic info, now they are starting to remove it
- Some content on Tumblr promotes unhealthy and dangerous behaviors
- Since negative content is so prevalent on Tumblr, teens can start to feel like posting inappropriate content might not have any negative consequences
- There are tons of seemingly safe words that when typed into Tumblr produce explicit content
Is Tumblr safe to use?
- Tumblr is in our Red Zone because it is not safe for students
- Sites in our Red Zone don’t help students build a positive online reputation
- Users can only block people from contacting them but not from seeing their posts
What can parents do?
- If your teen uses Tumblr, explain the dangers of the site and have them delete their account (and move to an app in our green zone)
- Ensure that your student understands the repercussions of using social media platforms like Tumblr
- When you’re ready for your teen to be online – and they’ve expressed an interest in blogging – encourage them to create a personal website that can host their blog posts
- Challenge teens to blog about their passions, projects, and community efforts
61% of teens at the age 13-19 years old consider Tumblr their favorite social network
What is Tumblr?
Tumblr allows anyone 13+ years of age to create an account.
It’s almost impossible to find people on Tumblr without knowing their usernames
Users can post on their boards, follow other bloggers, or search posts by keywords. Tumblr lets bloggers post various content, such as text, photos, pictures, music, videos, links and more. Posted content can be original or re-posted from others’ boards.
Most users choose nicknames instead of real names. Therefore, it’s almost impossible to find people without knowing their usernames. Instead, people can find other blogs from around the world by keywords and fields of interests.
All Tumblr accounts are public. There is no way to make your kid’s account private
What should parents know about Tumblr?
- All accounts are public. There is no way to make your kid’s account private.
- You can’t completely block another user from seeing your blog. Tumblr has an “Ignore this user” option. However, they still will be able to see your posts (though you won’t receive messages from them).
- Kids send thoughtless posts. Most kids use fake names for their accounts. They have more freedom to express themselves and to talk freely about various topics.
- Content is unmonitored. Millions of posts are created on Tumblr every day. With around 300 employees, Tumblr’s team can’t check every post. Attention is usually given only to blogs that are reported by other users.
- Adult content can be found. Tumblr allows posting “adult-oriented” content.
Millions of posts are created on Tumblr every day. With around 300 employees, Tumblr’s team can’t check every post
Users, who don’t want to see it can hide such content from their newsfeed.
- Special policy for self-harm and suicide content. After the death of a British teenager in 2012 Tumblr changed its content policy to ban blogs that promote or advocate suicide, self-harm and eating disorders.
- Haters & trolls exist. Tumblr authors are at risk of being bullied by other unhappy users (AKA: trolls).
Tumblr authors are at risk of being bullied by other unhappy users (AKA: trolls)
These trolls are from around the world and they hide behind usernames. This gives them freedom to comment negatively on kid’s Tumblr accounts. This became popular on YouTube and other platforms.
Kids send thoughtless posts on Tumblr and most of them use fake names for their accounts
Even popular celebrities can become victims of bullying on Tumblr
Taylor Swift was bullied by her own fans. She shared a photo of herself kissing a fan (who has frequently been accused of bullying other Swift fans). After that post fans got angry and even created a mean hashtag: #SwiftiesWantTaylorSwiftDead (From Refinery29).
What can teachers and parents do to keep students safe?
Explain to your kids that inappropriate online activity (even under a fake username) can harm their reputation
- If your kid has a Tumblr account – have a conversation with them.
- Ask kids to not share their real names, age, phone number or address.
- Discuss bullying issues. Tell your kids that they can always come to you if they have a problem or a concern.
- Explain to your kids everything they do online is traceable.
- Inappropriate online activity (even under a fake username) can harm their reputation.
- Teach your kids to be Light, Bright & Polite™ in real life, as well as online.