Putting the importance of a positive and disciplined personal brand into real-life perspective for students is critical. It is human nature to be able to implement a strategy more effectively when you understand the impact it has upon you individually. Start with helping young people to define their brand. Use interesting and informative educational exercises to support young people in creating a unique personal brand for themselves and those around them. Establish the importance of honoring and supporting one another’s personal brand as they work together to achieve their goals. Remind them that the internet is the best place to introduce themselves to future colleges, coaches, and employers.
Below, is a 5 step exercise that educators, parents, and coaches can implement to support young people in establishing healthy boundaries for their social media presence
- Defining their personal brand
- Identify their goals
Have your students create a list of five words that define their personal brand. Once they settle upon 5 words or characteristics, ask them to provide a thorough written definition for each term.
Next, assign each participant the task of drafting 5 goals they wish to achieve. There should be one goal for each of the following future times:
- 1 day
- 1 week
- 1 month
- 1 year
- 5 years
Students take turns interviewing each other about their personal brands and their 5 goals.
Once these personal brands are defined and the goals solidified, put the students into pairs. The students take turns interviewing each other about their personal brands and their 5 goals. They take careful notes with specific information. The interview should include detailed questions inquiring how the student will use social media to arrive at each goal including what tasks they will perform to make the goal more realistic. For example, if a high school senior has a 5 year goal of attending medical school after college, they may discuss posting an educational article once a week about innovations in science or medicine with positive thoughts and comments. The same student may have a 1 day goal of simply reviewing their stream and removing any negative posts.
Each student should write 5 short affirmations for their partner expressing positive actions to create a personal brand.
At the completion of the interviews, each student should write 5 short affirmations for their partner expressing positive actions to create a personal brand and achieve their goals. When they are complete, the affirmations should be written in a pleasing form and exchanged. Encourage the students to hang the affirmations inside their locker or another place they will be frequently seen. The last affirmation should be the same for everyone and should read something like this, “I will post, tweet and share only positive thoughts and images that represent my personal brand.”
Students should be encouraged to protect their own personal brand while also reminding others to do the same.
Classmates, friends and teammates who understand one another’s goals and aspirations are more likely to support each other in achieving the success of a positive social media presence. Students should be encouraged to protect their own personal brand while also reminding others around them to do the same. Knowing a friends’ brand and goals makes the potential damage real when you observe them post something negative. Remind them to remove a negative thought from social media and they will return the favor when you make a mistake.
About our guest blogger:
Known as a fierce and thoughtful litigator, Robert “Bob” Levant is a sought after speaker and coach for millennials and a highly regarded crisis management strategist. Connect with him on LinkedIn. Learn more about Guest Blogging for SafeSmartSocial.com