How To Setup Pinterest For A Positive Impact (For Students & Parents)

Learn how set up Pinterest to create a positive online image and Shine Online in this course. If students learn how to use Pinterest in a positive way –and why it matters–they will impress future colleges/employers.

How To Setup Pinterest For A Positive Impact (For Students & Parents)

August 19, 2021
Parent & Student Training, Shine Online Tips, App Navigation

Table of Contents

How to set up Pinterest for a positive impact (Student & parent video)

Pinterest is a visual search engine, which means it can have a major impact on your digital footprint. Students who learn how to use Pinterest wisely can start to curate their digital footprint in a way that also tells their college admissions story. In addition to positively changing their search results, Pinterest can be used to showcase a positive portfolio for students. When students learn how to use Pinterest properly, they learn to be safe while still having fun.

Why we like Pinterest

  • We like Pinterest because it comes up on the first page of Google and can help you put your best foot forward to tell your story
  • Pinterest can have a positive impact on your digital footprint if it is used for showcasing your accomplishments and interests

How colleges search (and what they want to find)

  • Colleges want to discover students who are positive and full of gratitude
  • Colleges and employers should be able to find you somewhere online. If they find other people, they will be confused
  • Colleges want to see who you are off campus
  • Colleges, internships, and employers are going to want to ask for your social media info, so they can check. It’s better to be upfront and show that you have nothing to hide

The top 7 ways that colleges will search for you online

  1. First Name + Last Name
  2. “First Name + Last Name” (in quotes)
  3. “First + Last” + City
  4. “First + Last” + School
  5. First, Middle, and Last Name
  6. Social Media Usernames
  7. Image Results

How to improve your search results with Pinterest

  • Use your real name. Example: Josh Ochs
  • Choose a good username avoiding underscores and dashes. Example: @JoshOchs
  • Link to your other social profiles/your personal url. Example:
  • Post consistently
  • Write meaningful captions that showcase your knowledge or gratitude
  • Curate Pinterest boards to highlight your knowledge around your area of study or industry

Branding in a positive way for your college or career

  • Write a clear bio
  • Post a good clear photo of you in your profile picture. Use this photo as your profile picture across all of your other social media accounts

What should you post?

  • The content you pin tells more about you than the message below each image. However, don’t disregard the caption. Use the caption as an opportunity to show gratitude, positivity, or knowledge
  • Pin content from your personal website, articles or tutorials from your industry, interviews with thought leaders in your area of study, or helpful content
  • Students should also consider using Pinterest to curate a “mood board” for their own personal brand
  • Avoid pinning content from controversial sources, negative commentary, or inappropriate images  
  • Consider your Pinterest profile an extension of your resume

Pinterest: How to Shine Online with your "Pins" (Parent & student video)

What we're covering in this video:

  • Who can see your Pinterest "pins"
  • To pin or not to pin... how to create your online brand using Pinterest boards

Are you ready to Shine Online?

The Student Branding Academy will walk you through planning your online identity, building an online portfolio, designing your own Google search results, and more! Visit to see when the next session for you starts!


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