How To Set Up Facebook For A Positive Impact (Parent Workshop)

In this social media workshop students & parents will learn how set up Facebook to create a positive online image and shine online. If students learn how to use Facebook in a positive way–and why it matters–they will impress future colleges/employers.

How To Set Up Facebook For A Positive Impact (Parent Workshop)

August 19, 2021
Shine Online Tips, Parent & Student Training, App Navigation

Table of Contents

Download the course worksheet

Download the PDF here and take notes throughout the course! 

Background on Facebook (Parent video)

Students with positive digital footprints stand out from other applicants in the college admissions process, when applying for internships, and when interviewing for summer jobs. Facebook can be used as an extension of a student’s online resume, to connect with thought leaders in their desired industry, and to showcase their extracurricular activities. If students learn how to set up Facebook in a positive way–and why it matters–they’re less likely to use social media in a negative way. In this video, Josh walks students through the exact steps of setting up a positive Facebook profile and how to ensure it gets discovered in their search results.

How to set up Facebook for a positive impact (Parent & student video)

What you will learn in this video:

  • Why Facebook can be positive for your digital footprint
  • How colleges search for students (and what they want to find)
  • How to improve your search results with Facebook
  • Branding in a positive way for your college and career
  • What to post on Facebook (with examples)

Why we like Facebook

  • We like Facebook because it comes up on the first page of Google and can help you put your best foot forward to tell your story
  • Facebook can have a positive impact on your digital footprint if it is used for showcasing your accomplishments

How colleges search (and what they want to find)

  • Colleges want to discover students who are positive and full of gratitude
  • Colleges and employers should be able to find you somewhere online. If they find other people, they will be confused
  • Colleges want to see who you are off campus
  • Colleges, internships, and employers are going to want to ask for your social media info, so they can check. It’s better to be upfront and show that you have nothing to hide

The top 7 ways that colleges will search for you online:

  1. First Name + Last Name
  2. “First Name + Last Name” (in quotes)
  3. “First + Last” + City
  4. “First + Last” + School
  5. First, Middle, and Last Name
  6. Social Media Usernames
  7. Image Results

How to improve your search results with Facebook

  • Use your real name. Example: Josh Ochs
  • Choose a good username. Example: @JoshOchs
  • Link to your other social profiles/your personal url. Example:

Branding in a positive way for your college or career

  • Write a clear bio
  • Post a good clear photo of you in your profile picture. Use this photo as your profile picture across all of your other social media accounts

What should you post?

  • Create meaningful posts with images to showcase your knowledge, highlight your experiences, teach others, or express gratitude
  • Open your account in an incognito/private browsing window and see how much information you are revealing
  • Determine which photos and posts would be better to delete and which to keep. Clean your page. Let it talk about your strengths, interesting hobbies, volunteering efforts, and your bright personality
  • Share more positive photos to flood the internet with positive content about yourself
  • Untag yourself from photos that don’t help your online image. Once you’re untagged, consider asking that friend nicely to remove the photo entirely so it won’t be online for others to discover

Are you ready to Shine Online?

The Student Branding Academy will walk you through planning your online identity, building an online portfolio, designing your own Google search results, and more! Visit to see when the next session for you starts!


Comment below to let us know what you think, what you learned, or if you have any other questions the Smart Social team can help you answer!

Updated: June 2, 2020

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